Signs of Safety: MSF Media Campaign
Montana State Fund kicked off its new statewide media campaign, “Signs of Safety” in late September. The goal of the campaign is to salute several different Montana businesses for their commitment to safety. A retro sign is used in the ads to highlight that safety works and Montana State Fund is there to provide safety support along the way.
The media components of the campaign included statewide television and cable networks, traditional and public radio, rural newspapers, trade publications plus social media using Facebook, Instagram, and targeted website banner ads. The call to action at the end of the ads direct the audience to a campaign specific page on our safety focused website safemt.com.
This campaign will be carried into 2020. Below is the “Signs of Safety” television ad.