MSF Brand Refresh Kicks Off

It was the culmination of nearly a year, but on April 30, MSF employees kicked off our brand refresh celebration. With the kick off came a refreshed mission, vision, guiding values and logo.

These new elements were created by our employees, for our employees and customers. The new brand refresh is the promise that we make and the reflection of everything we do, everything we say, how we say it and how we do it. It’s our reputation, both in the services we provide and as an employer. It will serve as a guide for the decisions we make, and for our own behaviors as individuals, as teams and as an organization.

Our Mission
We partner with employers and their employees to care for those injured on the job and we champion a culture of workplace safety for our fellow Montanans.

Our Vision
To be an indispensable partner in achieving a safer, healthier and more prosperous Montana.

Our Six Guiding Values
Do what’s right
Deliver with heart
Focus on what matters
Succeed together
Find a better way
Take the long view

In addition, we refreshed our logo. We replaced the teal color with fresh blues, and highlighted the word Montana in our name. We also eliminated the diamond that formerly surrounded the SF, which now gives it a freer flowing feel.

We hope to have all of our forms, online materials etc. updated with our new look and feel by December 31, 2018. In the meantime, if you have any materials that use our old logo, we are happy to update them for your or we can send you the appropriate formatted logos. Please contact Heather Domme with your changes.

We are excited about this brand refresh and look forward to continuing our partnership with you to make Montana a safer, healthier and more prosperous to place live. Because everything we do together, does more.

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