![NakedBillboard](https://www.safemt.com/wp-content/uploads/2022/09/NakedBillboard.jpeg)
September 19, 2022
New Advertising Campaign Exposes Montanans to Workplace Safety
While on the job injuries are not funny, our new advertising campaign is. The Naked Without It statewide campaign rolled out on Labor Day.
The campaign features our ridiculous (and strategically positioned) anti-hero Gary, who represents an exaggerated metaphor about the importance of workplaces safety. By comparing the lack of safety at work to being naked at work is clearly an exaggeration, but it’s a purposeful one, designed to grab viewers’ attention and make a point that sticks.
The goal of the campaign is to create discussion, increase visits to our safety information website, and reduce injuries at work. It’s a point we can’t afford not to make for the sake of Montana workers, employers, and communities.
The campaign is highlighted through a mix of media. Broadcast TV, streaming services, radio, podcasts, Facebook, Instagram, Snapchat, website ads, billboards, as well as Cat Griz and Frontier Football TV coverage.
The campaign runs through mid November.