Head Home Montana: New Statewide Media Campaign Launched
MSF kicked off its new Work Hard. Be Safe: Head Home statewide media campaign on November 6, 2017. The goal of the campaign is to raise awareness of the importance of being valued and productive at work, but most importantly going home safe every day.
The media components of the campaign include statewide television and cable networks, traditional and public radio, rural newspapers plus social media utilizing Facebook, Instagram and targeted website banner ads. The call to action at the end of all of the communications directs the audience to MSF’s safety focused website safemt.com.
View the television ad
The six week campaign runs through December 17, 2017.